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The AI visibility tracker that helps you win in AI answers

Track, compare and improve how ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI talk about your brand, measured by Visibility, Position and Sentiment.

Start free for 3 monthsGet free AI report
ChatGPT
Claude
Perplexity
Gemini
Copilot
OAI Overviews
Overview
Overview
Prompts
Opportunities
Performance
Scoreboard
Projects
Competitors
Tags
Sources
Monitoring
Tracking insights
84AI Visibility Score
67%Visibility
#1.8Avg. position
78Sentiment
Visibility trend
Source types
DOMAINTYPECITATIONSUSAGE
yourbrand.comYour site24546%
reddit.comOther21238%
competitor.comCompetitor17331%
Built for SEO teams, agencies and growing brands
SEO teams
Agencies
eCommerce
SaaS
PR & comms
How it works

From questions to answers you can act on

thetool asks AI platforms the same questions your customers ask, then shows exactly where your brand stands.

1Add your prompts

Write your own questions, generate them from your category and competitors, or upload hundreds at once, so you cover every way customers search.

2Track across AI platforms

We ask ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI every day and record who's mentioned, in what order, with what tone, and which sources are cited.

3Review opportunities

Get a ranked list of content gaps, sites to get featured on, and technical fixes, each with copy-ready steps.

Key features

Everything you need to be the brand AI recommends

Measure, compare and improve your visibility in AI-generated answers, all in one place.

Cross-platform tracking

See how your brand appears in ChatGPT, Gemini, Perplexity, Claude, Copilot and Google AI side by side, with trends over time for each.

ChatGPT · 72%Claude · 64%Gemini · 58%Perplexity · 81%Copilot · 49%OAI Overviews · 37%MAI Mode · 53%

AI Visibility Score

One 0–100 score combining how often you're mentioned, your rank, tone and citations.

84/100

Competitor benchmarking

Compare visibility, share of voice and average position against your competitors.

You

Citation tracking

Find out which websites and pages AI cites, and where competitors get cited but you don't.

yourbrand.comYour site
reddit.comOther
competitor.comCompetitor
youtube.comOther

Actionable opportunities

On-page, off-page and technical fixes ranked by priority and effort, with steps you can copy.

High Win the answer for “best CRM for startups”
Medium Get featured on top review sites
Low Add llms.txt for AI crawlers
AI platforms covered

Every AI answers differently. Track all seven.

ChatGPT, Gemini, Perplexity, Claude, Microsoft Copilot, Google AI Overviews and Google AI Mode in one dashboard.

ChatGPTwith web search
Claudewith web search
Geminiwith Google Search
Perplexitywith live citations
Microsoft CopilotBing-grounded answers
O
Google AI Overviewson top of Google results
M
Google AI ModeGoogle's AI search tab
Go beyond visibility

A full SEO toolkit is included

Fix the technical and content issues that stop AI and Google from understanding your site.

Included

Site audit

Crawl up to 500 pages and find 25+ technical, on-page and content issues.

Included

AI readiness check

AI crawler access, llms.txt, schema, sitemap and speed in one score.

Included

Keyword explorer

Real Google search phrases and questions you can track as prompts in one click.

Included

Content grader

Score any page for a target keyword with a 13-point checklist.

Coming soon

AI shopping tracking

See which products AI assistants recommend and at what price.

Coming soon

AI referral traffic

Connect Google Analytics to see visits and sales from AI platforms.

Coming soon

AI crawler logs

See which AI bots crawl your site and where they fail.

Coming soon

Connect your AI tools

Ask questions about your visibility data from your favourite AI assistant.

Who it's for

Built for teams that care about AI visibility

📈

SEO teams

Track which prompts, pages and platforms mention you, find citation gaps and turn them into content priorities.

📣

PR & comms

See how AI describes your brand and products, monitor sentiment, and keep your story accurate.

🛒

eCommerce brands

Know when AI recommends you or your competitors, and improve the pages that drive those answers.

🏢

Agencies

Give clients white-label AI visibility reports with benchmarks, citations and clear next steps.

Why thetool

More than a tracker

Most AI trackers stop at counting mentions. thetool tells you what to do next.

thetoolTypical AI trackers
Getting startedFree for 3 months, no card neededDemo calls or sales-gated
Prompt discoveryGenerate, upload, or pull from keyword researchType every prompt manually
Competitor analysisShare of voice, position and gap promptsBasic mention counts
Citation insightsDomain and URL level, with sites to targetCitations list, no action plan
Technical SEOFull site audit and AI readiness score includedNot included
Client reportingWhite-label PDF and CSV exportsTop tiers only

AI visibility plans for every stage

Every new account is free for 3 months. After that, choose the plan that fits your brands and reporting needs.

2 months free
AI is the new search

Your customers are asking AI about you

Track the questions, answers, citations and competitors that shape how AI presents your brand.

What's the best alternative to [your brand]?How does [your brand] compare to [competitor]? Is [your brand] worth it for small teams?Which [category] brands are most trusted? What are the pros and cons of [your product]?What's the best [category] for my business?
Free tools

Free AI SEO tools

Quick checks you can run right now, with no signup.

Most used

AI readiness report

Can AI crawlers read your site? Check bot access, llms.txt, schema and speed.

Check my site
Free

llms.txt generator

Create an llms.txt file that tells AI assistants what your site is about.

Generate llms.txt
Free

AI robots.txt generator

Choose which AI bots can crawl your site, then copy the rules.

Build robots.txt
Free

Prompt generator

Find the questions buyers ask AI about your category.

Generate prompts

Find out where you stand in AI search

Add your prompts today. Tomorrow you'll know how AI talks about you.

Start free for 3 monthsGet free AI report

Got questions?

What is AI search visibility?

It's how often your brand is mentioned, recommended or cited when people ask AI assistants like ChatGPT, Claude, Gemini or Perplexity about your category.

How is this different from SEO?

SEO is about ranking in Google's list of links. AI visibility is about being named inside the answer itself. They're related: good content and technical health help both, which is why thetool includes a full SEO toolkit.

How do you measure visibility, position and sentiment?

We ask ChatGPT, Claude, Gemini and Perplexity through their official APIs with web search turned on, and read Copilot, AI Overviews and AI Mode results from live search pages. Visibility is the share of answers that mention you; position is the order brands are named in; sentiment is scored from the words used around your brand.

Can I compare my brand with competitors?

Yes. Add up to 20 competitors per website and see visibility, share of voice and average position side by side on the Scoreboard.

How often is data refreshed?

Paid plans check every tracked prompt automatically once a week, and you can run extra checks yourself. During your free 3 months, tracking runs once a month.

Is it really free for 3 months?

Yes. Every new account gets 90 days free with no card needed, starting when you confirm your email: the full SEO toolkit, your 5 latest reports saved, and AI tracking of 5 questions on Perplexity, refreshed monthly. After 3 months you can pick a paid plan, or keep a basic free account.

Are my reports saved?

Yes. Your 5 latest reports (site audits, domain checks, keyword research and content grades) are saved to your account automatically. Running the same check again updates it with the latest results.

How do I improve my AI visibility?

Start with the Opportunities page: it lists the questions where competitors appear and you don't, the websites AI trusts in your space, and technical fixes, with steps to follow.